Google’s NEW Preference for Mobile-Friendly Website Design Will Influence Where Consumers Spend

Google’s mobile-friendly test delivers fast results

The “mobilegeddon” is upon us.

Tomorrow Google will deploy a change to its recommendation criteria, one that heavily favors sites the search engine defines as “mobile-friendly websites.” Mobile-friendliness includes responsive design, quick-loading graphics, vertical scrolling, and more. You can read details about the change at many news outlets, such as Wireless Week.

Here’s what you need to know:

• Websites that are not mobile-friendly will be demoted in Google’s search results on smartphones and tablets. This means if your site doesn’t pass the test, you may lose your high ranking on mobile devices. You may experience large adverse consequences if your product or service depends on mobile consumers, or organic and local searches.
• You can easily check to see if you pass. Go to Google’s Mobile-Friendly Test page and simply enter your URL. You’ll see your results in seconds.

If your site is not deemed mobile-friendly, you can take action. Google offers a Get Started guide that reviews potential next steps in layman’s terms. They also provide advice for working with a developer…and so do we. Check out “7 Things CEOs Should Consider When Hiring A Mobile Developer.”

We started writing about the importance of mobile-friendly websites years ago, and love helping customers make the transition. Please don’t hesitate to contact us about making your site mobile friendly.

Make My Site Mobile-Friendly

Many thanks to the Mobile Technology Association of Michigan.

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Angela Kujava is the Director of Innovation and Chief Smoothie Officer at Logic Solutions. She is an ardent supporter of the Oxford comma, and will challenge you to a duel if you believe the contrary. Should you find yourself about to duel Angela, it is valuable to know that her kryptonite is Doritos.