This article first appeared in AnnArbor.com on May 26, 2011.
In order to properly discern how (and whether) mobile technology can benefit your business, you must first know the basics of mobile technology. That sounds obvious, but in the world of early technology adoption, the sentiment is often overlooked.
So, allow me to give you a brief mobile technology primer. On a very basic level, mobile apps come in two flavors: mobile web and native applications. Programming is, and user experience can be, substantially different for the apps.



Years ago one of my closest friends (a “bestie” to those of you not yet in your 30s) decided she needed to create some personal business cards to use during her time out of the professional sphere, as she completed her Master’s degree in Public Policy.* 

Last week a bunch of Logic’s team members were in San Antonio working on various projects for a great client, and we all had dinner together. Our bunch was comprised of an eclectic mix of home offices: Nik (Irvine), Roy (Shanghai), and Samson and Me (Ann Arbor). Obviously, we don’t work together every day, so you can imagine how fun it was to spend the better part of three hours together, laughing, yakking, and occasionally mentioning work.
Designing a new website is like buying a new computer—as soon as you have gleefully unwrapped it from its packaging and checked your Gmail, something even more awesome is on the market. The piece of electronic joy you were so excited to possess may not be immediately rendered useless, but it is certainly lacking something. That’s why Project Logic is being released in phases.
I want you to share in something our clients experience, something that we’re doing to prove we live by our own words.
If there is one phrase you’ll here frequently repeated in our office, it’s “You know what would be really cool?” followed by a dreamlike narration of what we could do with a prospective project (given appropriate time, budget, and mutual enthusiasm).
I hereby rescind my vow to not talk about gaming apps.
Last time I promised to talk more about innovation and Professor Jeff DeGraff’s talk at TEDxDetroit. DeGraff, Clinical Professor and "Dean of Innovation" at The University of Michigan Ross School of Business, began his presentation by succinctly stating “In a down market, innovation is your only friend.” To support his claim, he delivered an argument that R D expenditures at many US companies are consistently dropping during the Great Recession, while expanding within international corporations. To avoid blatantly plagiarizing I attempted to swipe some stats myself on the internets.